“What is a social media strategy?”
A social media strategy defines how your organization will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this. At a basic level it’s a simple statement of intent, outlining the goals and measurable objectives for using social media, and the target outcomes you want to achieve.
Statistics show that over 3.8 billion people around the world have active social media accounts. This makes it a powerful tool to have in your digital marketing toolbox.